Privacy Policy

Effective Date: September 16, 2026
Last Updated: September 16, 2026

Practilio (“Practilio,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we may collect, use, disclose, store, and otherwise process personal information when you visit practilio.com, communicate with us, request information, become a customer, or use Practilio services.

This Privacy Policy should be read together with our Terms of Use and, where applicable, our Terms and Conditions and other agreements.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • The Practilio website

  • Website contact forms

  • Chat features

  • Consultation or demonstration requests

  • Email communications

  • Telephone communications

  • SMS/text messaging

  • Customer onboarding

  • Practilio accounts and services

  • Customer support

  • Business communications

  • Practilio-operated automation and workflow systems

Certain information Practilio processes on behalf of healthcare clients may be governed by separate agreements, including Business Associate Agreements.

2. Information We May Collect

Depending on how you interact with Practilio, we may collect the following categories of information.

Contact Information

This may include:

  • Name

  • Business name

  • Email address

  • Telephone number

  • Mailing or business address

Business Information

We may collect information regarding your dental practice or other organization, including:

  • Practice or company name

  • Office location

  • Number of locations

  • Business telephone number

  • Website

  • Practice-management or CRM systems used

  • Scheduling and workflow needs

  • Services you are interested in

  • Business preferences and communications

Account Information

If you use a Practilio account or customer platform, information may include:

  • Username

  • Account identifier

  • Account preferences

  • User role

  • Login activity

  • Service configuration information

Communications

We may collect communications you send to Practilio, including:

  • Emails

  • Text messages

  • Chat messages

  • Support requests

  • Consultation inquiries

  • Feedback

  • Responses to automated communications

Transaction Information

If you purchase Practilio services, information relating to the transaction may include:

  • Services purchased

  • Subscription information

  • Amount charged

  • Billing status

  • Transaction date

  • Payment-related identifiers

Payment card information may be processed directly by third-party payment processors. Practilio may not directly receive or store complete payment-card details when those transactions are handled by a third party.

Device and Usage Information

When you use the Website, certain information may be collected automatically, such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Dates and times of visits

  • Approximate geographic area derived from IP address

  • Referring website

  • Website interaction information

  • Technical and diagnostic information

3. Cookies and Similar Technologies

Practilio and service providers supporting the Website may use cookies, pixels, local storage, analytics technologies, and similar tools.

These technologies may help us:

  • Operate the Website

  • Maintain security

  • Remember preferences

  • Understand Website usage

  • Diagnose technical issues

  • Improve Website performance

  • Measure marketing effectiveness

  • Understand how visitors find Practilio

Where required by applicable law, users may be provided with choices regarding non-essential cookies or similar technologies.

Browser settings may also allow users to restrict certain cookies.

Disabling cookies may affect some Website features.

4. Information Processed for Dental Practices and Other Clients

Practilio may process information on behalf of dental practices and other business customers while providing services such as:

  • Patient recall

  • Appointment reminders

  • Scheduling support

  • Missed-appointment follow-up

  • Reactivation outreach

  • Communication automation

  • CRM services

  • Workflow automation

  • AI-assisted administrative communications

This information may include patient names, contact information, appointment information, communication history, scheduling information, and other information supplied or authorized by the client.

When Practilio processes this information on behalf of a client, the applicable dental practice or other business may determine why and how the information is used.

Questions concerning a dental practice's treatment of patient records or other information should generally be directed to that practice.

5. Protected Health Information and HIPAA

Some Practilio clients may be healthcare providers subject to the Health Insurance Portability and Accountability Act (“HIPAA”).

Where Practilio performs services that cause it to qualify as a Business Associate under HIPAA, Practilio's handling of Protected Health Information (“PHI”) will be governed by applicable law and an appropriate Business Associate Agreement when required.

A Business Associate Agreement may establish additional requirements regarding:

  • Permitted uses and disclosures of PHI

  • Safeguards

  • Security incidents

  • Breach notification

  • Subcontractors

  • Access to information

  • Return or destruction of information

  • Other HIPAA obligations

This Privacy Policy is not a healthcare provider's HIPAA Notice of Privacy Practices and does not replace a Business Associate Agreement.

Clients should not send PHI through a feature, integration, application, or communication method unless that feature has been approved and appropriately configured for the intended use.

6. How We Use Information

Practilio may use personal information to:

  • Provide requested services

  • Respond to inquiries

  • Schedule consultations or demonstrations

  • Create and manage customer accounts

  • Configure customer workflows

  • Deliver customer support

  • Send administrative communications

  • Provide appointment or workflow-related communications on behalf of clients

  • Operate automated messaging systems

  • Authenticate users

  • Process payments

  • Maintain records

  • Detect and prevent fraud or misuse

  • Protect our systems and users

  • Troubleshoot problems

  • Improve our Website and Services

  • Analyze Website usage

  • Develop and improve products and workflows

  • Comply with legal requirements

  • Enforce our agreements

  • Establish, exercise, or defend legal claims

  • Send marketing communications where permitted by law

We may also use information for other purposes disclosed when the information is collected or with appropriate authorization.

7. Artificial Intelligence and Automated Processing

Practilio may use artificial intelligence and automated technologies to support services such as:

  • Administrative conversations

  • Scheduling assistance

  • Message generation

  • Message classification

  • Workflow routing

  • Customer support

  • Information organization

  • Automation decisions

Information submitted through AI-enabled functionality may be processed by Practilio and authorized technology providers as necessary to provide the applicable service.

Practilio does not intend for public Website AI tools to independently diagnose conditions, prescribe treatment, or make clinical healthcare decisions.

Where information constitutes PHI, its use with an AI or technology provider must be handled in accordance with applicable contractual and legal requirements.

8. How We May Disclose Information

Practilio may disclose personal information to service providers and contractors that assist us in operating our business.

Depending upon the services being used, these providers may include companies that provide:

  • Website hosting

  • CRM technology

  • Cloud hosting

  • Telecommunications

  • SMS and telephone services

  • Email services

  • AI technology

  • Analytics

  • Scheduling

  • Payment processing

  • Authentication

  • Cybersecurity

  • Customer support

  • Professional services

Providers are given information appropriate to the function they perform and may be subject to contractual restrictions when required.

9. Client-Directed Disclosures

When Practilio processes information for a dental practice or other customer, Practilio may process or transmit information according to that customer's lawful instructions.

For example, appointment-related information may be used to send a reminder or scheduling communication to a patient on behalf of the patient's dental practice.

The customer remains responsible for determining the lawful purposes for which it instructs Practilio to process information.

10. Legal and Safety Disclosures

Practilio may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to a valid court order, subpoena, or legal process

  • Protect the rights or property of Practilio

  • Investigate suspected fraud

  • Address cybersecurity threats

  • Protect users, clients, patients, or other persons from harm

  • Enforce our agreements

Where healthcare information is involved, additional legal restrictions may apply.

11. Business Transfers

If Practilio is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction as permitted by applicable law and contractual obligations.

Any successor handling personal information would remain subject to applicable legal requirements regarding that information.

12. SMS and Telephone Communications

If you provide a telephone number to Practilio, we may use it for communications you request or authorize and for other communications permitted by applicable law.

Depending upon the interaction, messages may include:

  • Consultation communications

  • Account notices

  • Appointment-related communications

  • Service notifications

  • Customer support

  • Marketing messages where authorized

Message frequency may vary.

Message and data rates may apply.

Where applicable, you may opt out of text messages by replying STOP or communicating your request through another reasonable method.

You may receive an appropriate confirmation of your opt-out request.

Opting out of marketing communications does not necessarily prevent communications that are legally permitted or necessary to provide a requested service.

13. Email Communications

You may unsubscribe from promotional emails using the unsubscribe instructions provided in those emails.

Practilio may continue sending non-promotional messages concerning transactions, accounts, security, customer support, legal notices, or services you have requested when appropriate.

14. Data Retention

Practilio retains personal information for only as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide Services

  • Maintain business records

  • Meet contractual obligations

  • Resolve disputes

  • Protect against fraud

  • Maintain security

  • Comply with applicable legal requirements

Different categories of information may have different retention periods.

Where Practilio processes information on behalf of a client, retention may also be governed by the applicable client agreement or Business Associate Agreement.

15. Data Security

Practilio uses administrative, technical, and organizational safeguards designed to protect information appropriate to the nature and sensitivity of the information involved.

However, no internet transmission, electronic storage system, software system, or security method can guarantee absolute security.

Users should protect passwords and account credentials and promptly report suspected unauthorized access.

16. Your Privacy Choices

Depending on your relationship with Practilio and applicable law, you may have the ability to:

  • Update certain personal information

  • Request access to information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Opt out of certain marketing communications

  • Withdraw certain communications consent

  • Request information regarding how personal information is used or disclosed

Some requests may be subject to legal exceptions, identity verification, contractual restrictions, or retention requirements.

If Practilio holds information solely on behalf of a dental practice or other client, we may direct your request to the organization responsible for that information.

17. California Privacy Rights

California residents may have additional rights under California privacy laws when those laws apply to Practilio and the particular information involved.

Depending on applicability and legal exceptions, those rights may include the right to:

  • Know what categories of personal information are collected

  • Request access to certain personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Receive information regarding categories of information disclosed

  • Opt out of the sale or sharing of personal information when applicable

  • Limit certain uses of sensitive personal information when applicable

  • Receive equal service without unlawful discrimination for exercising privacy rights

Not every California privacy right applies to every company, type of information, or transaction.

Privacy requests may be sent to:

[email protected]

We may need to verify your identity before completing certain requests.

An authorized agent may submit a request where permitted by law and subject to applicable verification requirements.

18. Sale and Sharing of Personal Information

Practilio does not sell personal information for money.

Certain website analytics, advertising, cookie, or tracking technologies, if used, may be treated as “sharing” or another regulated disclosure under some state privacy laws even when no money is exchanged.

Practilio will provide legally required choices regarding these technologies when applicable.

19. Sensitive Personal Information

Practilio may process sensitive information when reasonably necessary to provide requested services, meet contractual responsibilities, maintain security, or comply with law.

Practilio does not intend to use sensitive personal information collected from Website visitors to infer personal characteristics for unrelated advertising purposes.

Healthcare information processed on behalf of covered healthcare clients may be subject to separate protections and agreements.

20. Children's Privacy

Practilio's Website and business services are intended for adults and businesses and are not directed toward children under 13.

Practilio does not knowingly collect personal information directly from children under 13 through its public Website.

Patient information concerning minors may be processed on behalf of healthcare providers when necessary to provide contracted services. Such information is handled under the applicable customer relationship and legal requirements rather than collected directly from children through the public Website.

If you believe a child has directly submitted personal information to Practilio improperly, please contact us.

21. Third-Party Websites

The Website may contain links to third-party websites and services.

Practilio is not responsible for the privacy practices of third parties.

We encourage users to review the privacy policies of third-party services before providing personal information.

22. Privacy Signals

Browsers and devices may offer privacy signals or “Do Not Track” preferences.

Practilio will process legally recognized browser-based opt-out signals when required by applicable law and technically applicable to our Website.

Not all browser signals are governed by the same legal requirements.

23. Changes to This Privacy Policy

Practilio may update this Privacy Policy periodically to reflect changes to:

  • Our Services

  • Technology

  • Information practices

  • Third-party providers

  • Legal requirements

The updated policy will be posted with a revised “Last Updated” date.

Where required by law, we may provide additional notice regarding material changes.

24. Contact Us

For questions, concerns, or privacy requests, contact:

Practilio
Santa Clara County, California
Email: [email protected]
Website: practilio.com

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